Qatar Airways Cargo announced that one of its freighters has been adorned with a new livery highlighting the diversity of the airline's staff as part of the carrier's WeQare program.
The Boeing 777 freighter featuring Qatar Cargo's employees and the message "Moved by People" on each side of the plane took to the skies from Toulouse to Doha via Oslo.
The carrier said the freighter will serve as the company envoy for Chapter 4 of the WeQare initiative, which focuses on Diversity, and will go on to deliver this message throughout the airline's global network.
"This Moved by People freighter is dedicated to the 2,873 diverse colleagues who take Qatar Airways Cargo from strength to strength. It is their dedication, innovation, and collaboration that have made Qatar Airways Cargo the world's number-one cargo airline, today. Therefore, they are all mentioned by name inside the word PEOPLE on the livery," said Guillaume Halleux, Chief Officer of Cargo at Qatar Airways.
"Our Moved by People freighter will embark on a mission to convey our gratitude and pride in our people to as many of our colleagues around the world as possible. It is a visible reminder that our individual characters, backgrounds, and skills are what constitute our multicultural Qatar Airways Cargo family," Halleux added.
Chapter 4 "Diversity" is the latest focus topic in Qatar Airway's WeQare sustainability initiative centred around the environment, society, economy, and culture.
The "Diversity" focus follows the "Chapter 3 - Let's Stand Together" focus of the carrier last April in support of disadvantaged children across the globe.
